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So you think there is a future and it is real. That is why we all seem to be travelling in time going from the past, to the present and into the future. Everyone seems to be rushing, rising in the morning, going to work or study, coming home in the evening, looking after other chores, and then going to bed. Even when reading, watching TV or listening to the radio we seem to be constantly travelling in time. We hardly sit still in the present. The entertainment we have devised is basically all designed to make us escape from reality, yes escaping from the present. So, whether we like it or not we are all caught in the web of time and thus have become time travelers.

To break free of the time and discover the timeless dimension we have to understand our thinking process, that is, how we think. We have to understand what the past, the present and the future means and the conditioning effect of time.

Now when one looks at the past, one can see that it is only a memory. It is no longer real. One cannot touch it. One cannot change it. It is now unreal.

The present of course is always real. We can talk to each other, touch each other, enjoy each other’s company etc. Do you know that in the present lies the magic moment? Each time you blink there is a picture of reality displayed in front of you and at the same time that moment is turning into past. But no one seems to be appreciating this magic moment because we are constantly travelling in time as if there is a real future ahead. We fill our mind with inane chatter, with words, words and words.

So what is future? Future is anything that can happen ahead in time. Now nobody knows what lies ahead. If you are worried about tomorrow, what is the point? Anything can happen tomorrow. Tomorrow an atomic bomb might explode, or a tsunami might come and we might all be gone. But the fact is it has not happened. Tomorrow does not exist. It is unreal and only exists in our imagination. So if the future like the past is unreal, how do we create our future?

It is quite simple. If you have not already realized it, you will appreciate the fact that we are all dreamers. Our desires make us dream. We are constantly dreaming. We plan. So for example if you want to build a house in the future, we dream. We design and plan where the kitchen, the bathroom and bedrooms etc. will be.

However, if we keep dreaming and do not take any action in the present, our present becomes our future, no house.

So to create that house we desire in the future, we have to take action in present that is, buy a block of land, hire an architect etc.; otherwise our present becomes our future. So you see in reality there is no such thing as future. You have to take action in the present to create your own future.

Hence if you have a problem that is getting you down, you have to take action in the present to solve that problem, otherwise your present becomes your future, more problems. Positive action creates a positive future. Negative action will create a negative future. Such is the law of the mind.

New products are being developed on a constant basis for the self defense products industry. The distributors see the new designs cross their desks, and stock the new products on store shelves. Many have websites that require updating on a regular basis with new products.

Self defense products have to keep evolving to do a better job with less effort. If an attacker targets a victim, the victim must be able to deploy the device with minimal effort and use the device effectively. Design translates into easier initial deployment and fewer errors in the act of self defense.

Although there are some genuinely novel self defense devices, most innovations are improvements on current designs. Largely, this is true of most industries. Take an already successful product and make it better. Some general observations about product innovations are valuable.

Collecting data on a successful product will typically reveal that some customers would prefer the product be made with other features. That data may indicate enough design issues to cause a radical redesign of the product. A transition of this sort may significantly add to market share.

Totally new inventions may be difficult to get off the ground financially for a successful business. This route is notoriously difficult, and perhaps only for the entrepreneurs with the most dedication and a knack for vision. Be ready to deal with patent attorneys and have many lean years of difficulty.

Many innovations may only be centered on small changes, or even just aesthetic design alterations. Making straight-forward aesthetic changes is common in self defense products. Some degree of technical innovation is often combined with aesthetic improvements to make an old product style look refreshingly new.

Some products could do better to be made with multiple color and style options. This is true for many hand-held electronics designs. Plastics manufacturers may be able to accommodate the design requirements for a successful new product launch without costing your business a fortune.

A “eureka moment” will often have to be followed by dozens if not hundreds of test trials to bring a product to a final stage. However the journey may be rewarding. Consider the possibility that you may learn many things along the way that were previously unknown, and this knowledge may become a source of new innovations.

Innovation may be a hard challenging process, but there are rewards of personal satisfaction as well as potential wealth building. Much wealth these days is built by consumers buying new products that make the old product largely obsolete. All products wear out, so new and improved designs are likely to be tried in place of old designs in any consumer market segment. Embrace your innovative capacity.

Would low cost creative activities help you get lower-cost leads and more sales? You bet! Find out how to reduce the cost-per-lead, increase effective presentation skills and transform your sales results.

One of the most under-used activities for sales presenters is staring you right in the face. Virtual events.

Sure, I bet you’re already hosting virtual events to discuss products, services and solutions. You and your team are working hard: pitching products and sharing tons of data. You’re racing against the clock to give “X” number of virtual events per week.

This is not a precise recipe for success.

Instead of giving sales-oriented virtual presentations, shift your focus. Focus on adding value for your customers. Put your customers first and you’ll skyrocket results – for pennies.

Consider this: to be highly effective, grow your virtual sales presentation skills in four ways.

1. Be a Thought Leader
Position yourself as a leader in your market. This can be achieved by developing free solutions for troubling problems. For instance, when a client had a big presentation coming up, I helped them brainstorm their story, whiteboard sketches and interaction.

The client gave the presentation and it was blew her audience away.

This naturally led to more work together. By providing help to position my client as a thought leader, I added value and provided thought leadership for her.

A little free leadership goes a long way!

2. Fix A Problem
You know the bug-a-boos your clients struggle with the most. Look there.

For instance, if you are in marketing – offer a tip that helps your clients resolve a troubling issue. This is a core method you can use in any industry and any market.

What’s the real big problem your clients want to fix? Help them fix it with checklists, tip-sheets and special reports. The effort you put into creating these items will pay back for years to come.

3. Go The Extra Mile
Take the fix to the next level. Host a free webinar. Explain how to leverage the fix to help your client get more benefit.

Wondering if this will result in business? Absolutely! When you are a thought leader in your field, fixing problems and going out of your way to help people – what do you think happens?

People remember it!

When they need a trusted advisor, a partner, or a strategic vendor, they’ll call you. This is a lot more rewarding than pounding the pavement or working the phones.

4. Present To Shine
Present your information, fixes and implementation ideas in new and different ways. Help your client shine when they need to sell this to decision makers in their organization.

This is one of the best creative practices you can take. Help your clients give effective presentations. The fastest way to do this is to give your client easy tools that make them look great.

Consider the profound impact of this. When you make it easy to sell their boss, they look great – and so do you.

In one fell swoop you’re building an ally, and guaranteeing that your solutions is marketed effectively to decision makers. Still think this isn’t worth your time?

Now, here’s how to do this – even on a tiny budget.

Send a one-page map to show how to use your solution in different situations. Send a visual guide that shows the 1-2-3 steps to trouble shoot problems. By helping your clients and prospects present ideas, you are positioning yourself as a valuable colleague.

What do you notice about these tips? They aren’t really product or sales-focused. They are customer focused. When you put your customer’s needs first, they will remember and they will want to do more business with you.

That’s a perfect transformation from pushy sales person to attractive advisor. These low-cost presentation tips work in a troubled economy – but are equally valuable when the economy picks up.